Novo

HUB TOS - NOVO Logoette

Tasked with designing an identity for its new in-house point of sale / policy issuance software. The NOVO team wanted the logoette to fit in with the existing HUB brand, but still have some personality of its own to distinguish it from other HUB projects.

The blue loop from the current HUB identity was worked it into, and around, the new name and typeface, bringing the NOVO brand and HUB together.